---
title: "Cate Luzio, founder Luminary, \"The Elevator Pitch Doesn't Always Happen in the Elevator\""
description: Cate Luzio is the founder and CEO of Luminary, a new community and collaboration space for women in New York City. Cate talks to The Pitch Factor about starting her business, taking risks, and how to pitch yourself to colleagues, friends, and coworking space mates.
---

[Empowering Women to Develop, Network & Connect | As Seen In ](https://www.weareluminary.com/asseenin)

# [Cate Luzio, founder Luminary, "The Elevator Pitch Doesn't Always Happen in the Elevator"](https://www.weareluminary.com/asseenin/cate-luzio-founder-luminary-the-elevator-pitch-doesnt-always-happen-in-the-elevator)

 Written by [The Pitch Factor](https://www.weareluminary.com/asseenin/author/the-pitch-factor) | May 9, 2019

Cate Luzio is the founder and CEO of Luminary, a new community and collaboration space for women in New York City. Cate talks to The Pitch Factor about starting her business, taking risks, and how to pitch yourself to colleagues, friends, and coworking space mates. Listen to the podcast episode [here](https://www.raisecg.com/the-pitch-factor/2019/5/9/cate-luzio-founder-luminary-the-elevator-pitch-doesnt-always-happen-in-the-elevator).

[View full post](https://www.weareluminary.com/asseenin/cate-luzio-founder-luminary-the-elevator-pitch-doesnt-always-happen-in-the-elevator)

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