--- title: Dana Hork on Ad Age: Why agencies are adopting sprint models and how they work description: Luminary Member Dana Hork on Ad Age: Why agencies are adopting sprint models and how they work image: https://www.weareluminary.com/hubfs/1727117418371.jpeg --- [![MCButton-Menu-2](https://www.weareluminary.com/hs-fs/hubfs/MCButton-Menu-2.png?width=200&name=MCButton-Menu-2.png "MCButton-Menu-2")](https://www.weareluminary.com/smallbusinessmastercard) [**](https://www.linkedin.com/company/weareluminary) [**](https://www.instagram.com/weareluminary/) [**](https://www.facebook.com/weareluminary) [![Book a Day Pass](https://no-cache.hubspot.com/cta/default/4720688/576b4dad-3441-4b1d-be0a-c9e5bfc54a6d.png)](https://cta-redirect.hubspot.com/cta/redirect/4720688/576b4dad-3441-4b1d-be0a-c9e5bfc54a6d) [![Book Now ](https://www.wearelu.com/individualmemberships)](https://www.weareluminary.com/luminarymemberships) [![Schedule a Tour](https://no-cache.hubspot.com/cta/default/4720688/3fc3c9dd-9056-4d20-abb5-d94d8cc7d777.png)](https://cta-redirect.hubspot.com/cta/redirect/4720688/3fc3c9dd-9056-4d20-abb5-d94d8cc7d777) [![Already a Member?](https://no-cache.hubspot.com/cta/default/4720688/8c43714b-3a5e-4611-a91f-3d306b158a3f.png)](https://cta-redirect.hubspot.com/cta/redirect/4720688/8c43714b-3a5e-4611-a91f-3d306b158a3f) [![Luminary_2-Jun-11-2024-05-48-05-2042-PM](https://www.weareluminary.com/hs-fs/hubfs/Luminary_2-Jun-11-2024-05-48-05-2042-PM.png?width=163&height=50&name=Luminary_2-Jun-11-2024-05-48-05-2042-PM.png "Luminary_2-Jun-11-2024-05-48-05-2042-PM")](https://www.weareluminary.com/home) # Member Highlight [Back to Blog](https://www.weareluminary.com/member-highlight) # Dana Hork on Ad Age: Why agencies are adopting sprint models and how they work [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Dana%20Hork%20on%20Ad%20Age%3A%C2%A0Why%20agencies%20are%20adopting%20sprint%20models%20and%20how%20they%20work) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.weareluminary.com%2Fmember-highlight%2Fdana-hork-on-ad-age-why-agencies-are-adopting-sprint-models-and-how-they-work%3Futm_medium%3Dsocial%26utm_source%3Demail) October 1, 2024 | By [Luminary](https://www.weareluminary.com/member-highlight/author/luminary) | [Member Highlight](https://www.weareluminary.com/member-highlight/topic/member-highlight) ### Click [here](https://adage.com/article/agency-news/agency-sprint-models-how-they-work/2575896?share-code=17255685309135135-191c449af42&utm_id=01J80EGWPE533TN4X0EZ1FB0HE&of_tpem=cate%40weareluminary.com&utm_source=Klaviyo&utm_medium=campaign&utm_campaign=20240917_Engagement&_kx=v48ybB2bqWp4jJm91Kt6lzj-dJ7Qd10TYTD_Y2t9LsM.TEhnfc) to read about Luminary Member, Dana Hork, on Ad Age. ![1727117418371](https://www.weareluminary.com/hs-fs/hubfs/1727117418371.jpeg?width=200&height=200&name=1727117418371.jpeg)   ## Comments ### Luminary News News and Articles about Luminary. ### Subscribe for News Updates ### Topics - 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