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Helping 15 women-owned businesses

build, grow and scale their companies. 



What is Luminary?

Luminary is a first-of-its-kind global platform and professional networking hub created for women, women-identified, and our male allies to address the systemic challenges impacting women across all industries and sectors. Luminary's mission is to uplift, up-skill, and empower women forward through all phases of their professional journey. Whether you are entering or re-entering the workforce, a seasoned executive stuck in the middle, embarking on a career transition or entrepreneurship, Luminary is the ultimate career advocate providing “real world” advice, tools, and resources to advance, build, connect, and develop.

What is Yelp for Business?

Yelp for Business offers free resources to help you plan, start, grow, and advertise your small business. From live and on-demand webinars with industry experts to educational guides and videos on Yelp products, these tools can help you find success on Yelp and beyond. 

You’ll also find an array of content on the Yelp business blog—full of inspirational stories, general business resources, and Yelp-specific guidance. Plus the Behind the Review podcast from Yelp and Entrepreneur Media features conversations with reviewers and business owners about their experiences, hosted by Yelp’s Small Business Expert Emily Washcovick.

Who is eligible to apply?

  • You are a woman-owned or woman-founded business (at least 51%)
  • You are at least 18 years of age or older
  • You must have a business that is eligible to be on Yelp and/or Luminary
  • You are interested, willing, and able to submit requested video or written content that may be featured on - Yelp and/or Luminary
  • Existing Luminary Members as of 6/1/2022 are not eligible to apply
  • Only 1 application per business will be reviewed

See full terms.

What do you get out of this?

The Yelp for Business + Luminary Fellowship Program is supporting businesses owned or founded by women, awarding a total of 15 fellowships, with at least 50% awarded to women of color-owned/founded businesses.

This program gives fellows access to Luminary’s extensive global community, introductions, workshops, coaching, mentoring, and The Luminary Collective, a business marketplace. Fellows will also receive best-in-class thought leadership, opportunities, and insights from our partners at Yelp for Business. Benefits include:

  • One full year of Luminary Membership
  • Inclusion on the Luminary Collective site
  • Access to 2 floors (plus a rooftop) of co-working space in NYC as well as partner spaces across the U.S.
  • Quarterly 1:1 meetings with Yelp experts to help you create a custom Yelp strategy
  • Quarterly webinars exclusively for fellows on topics like making the most of your Yelp Page, online reputation management, and how to respond to customer reviews
  • Monthly, virtual “office hours” to network with the other fellows and Yelp’s Small Business Expert Emily Washcovick—pop in to ask questions, get advice, connect with your peers, or just catch up
  • Collaboration on social media content with Yelp, Yelp for Business, and Luminary
  • Opportunity to be featured on Behind the Review, a podcast from Yelp and Entrepreneur Media

Apply here!


"The support we’ve received from Yelp has been priceless—from Yelp Elite events to the bigger stages like being invited to participate on a panel and featured on a podcast alongside brands that are household names. It has given us a platform and megaphone we would not otherwise have access to. Add to that the incredible people we’ve been able to be connected to that have added so much to this entrepreneurial journey. 

As I sit back and think about the doors and windows that have been open to me along the way, I’m blown away and extremely grateful for the support. To know that a brand like Yelp is really out here extending real opportunities to small business owners like myself shows me how invested they are in the growth of not only my company (which I feel incredibly fortunate to have featured) but all the small businesses that comprise the site we know, love and trust.”

- Alex Bradberry, owner of The Sparkle Bar in Scottsdale, Arizona

"Yelp is more than a review site. It is a company that not only provides a platform for customers to explore businesses, but it’s a resource for business owners to gain exposure and business support. Yelp wants businesses to succeed and grow. It has been such a blessing to have the support from the team at Yelp and the opportunity to tell our story, as well as learn from others. Being a new business, there are so many ways we can learn from those who have walked in our footsteps."

- Misty Akers, owner of The Candle Pour in Tampa, Florida

"I’m a brand new Luminary Fellow and already the sense of community here is overwhelmingly amazing. From the onset of the kickoff zoom we were chatting, connecting, sharing, following each other on social media and even getting referrals. I’m so excited for what this year will bring. I’m so grateful for the opportunity to take advantage of all of the resources available to us and also the opportunity to network with other like minded women and hopefully collaborate with some of them in the future."

- Tiffany Barrett, founder/owner/head doula of The Priceless Woman & co-owner of Magic V Steam⁠

*Luminary prioritizes our Community’s health & safety. Click here to learn
how we’ve navigated new standards in our physical space in NYC due to Covid-19. 

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Shermin Lakha


Laura Mignott

CEO, DFlash
Host, The Reset

Deb Boulanger

President, The Great Do-Over Inc

Melissa Mitchner

Founder & CEO of The Bark Shoppe

Tina Yip

Director of Marketing & Culture at Berlin Cameron

Want to attend the finals virtually on October 28?


Past Winners:

The Bark Shoppe

The Bark Shoppe is New York’s premier pet care facility. Fostering great relationships between pets and their owners. Their products, services and recommendations are based on the expertise of leading pet care professionals with your pets individual needs in mind. 

Mommy matters

Saving Mothers empowers women in resource-limited settings by training their local medical providers, bringing lifesaving medical technologies to rural hospitals and clinics, and providing reproductive health education.