Companies in nearly every segment of the economy are staring down a different reality from what they faced even a month ago. The emotional landscape has shifted as well, with customers fearful for both their incomes and their health.
One discipline that has needed to regroup overnight is marketing and communications. To get a handle on how messaging needs to be handled in the face of the current crisis, I spoke with three of the sharpest experts I know:
• Yaniv Masjedi, CMO of business communications company Nextiva. Masjedi has been with Nextiva since its start in 2008, when it was “just four employees and a great idea” through now: with over 1,000 employees, it’s the largest and fastest-growing software company in Arizona.
• Cari Sommer, CEO of RAISE Communications. Sommer is a communications advisor to tech CEOs, and her company specializes in PR, content strategy and thought leadership for high-growth venture-backed tech companies.
• Ann Noder, a former TV anchor who is now CEO of Pitch Public Relations, which specializes in national media for consumer and B2B companies including startups and major brands.