Last Updated: February 2023
Information We Collect and How We Collect Information
The information we collect from you falls into two categories: personally, identifiable information (“Personal Information”) and non-personally identifiable information (i.e., information that cannot be used to identify who you are) (“Non-Personal Information”). Below are the various ways in which we may collect Personal Information and Non-Personal information from you.
Information We Automatically Collect. We and third-party service providers acting on our behalf, which may include third-party analytics service providers and third-party advertisers, may incorporate technology such as “pixel tags”, “web beacons”, and “cookies” that allow us to track the actions of users of our Services automatically. For example, we may automatically collect information about your location, your internet connection, your browser, when you access the Services, the website address that linked you to our Site, the website that you visit after using our Services, and details of how you used our Services, such as how often you used our Services and which features of the Services you used.
Publicly Posted. If you post information on public areas of the Site (i.e. comments or blog), that information is visible to and may be collected, stored and used by anyone. By posting information, you agree that you have obtained all necessary consents to make such information public and that doing so will not violate any laws. If you remove information that you have made public through our Services, copies may remain viewable in cached and archived pages of our Services or if other users have copied or saved that information. We are not responsible for the actions of any third parties with whom you share Personal Information.
Information You Voluntarily Provide to Us. If you contact us by phone, email, instant message, live chat, social media, or by some other means, we may keep a record of your contact information (including your name, company name, email, address and phone number) and the correspondence. When we send you emails, we may also track whether you open them to determine how to deliver more helpful emails and improve our Services. Personal Information may be obtained from online transactions, transmitted as part of a form submission or in connection with other activities or services made available on the Site. You acknowledge that you provide your Personal Information at your own risk.
User Accounts. We will collect and store the information you provide to us if you create an account, such as your name, company name, company address, phone number and email address. You do not have to share this information with us, but without it you may not be able to access certain features or participate in certain aspects of the Services. You can help Luminary maintain the accuracy of your Personal Information by updating your account. Please update your account when you change your email address, address, phone number, or payment information.
Financial Information. If you purchase our Services, we may request certain Personal Information to facilitate payment, such as your name, email, phone number, physical address, billing address and the last four digits of your credit card or bank account number. We store a limited portion of your credit card information in a manner that is generally permitted by credit card issuers.
Information Collected Through Use of the Services. If you use our Services, we may collect information about how you use and interact with the Services and the data and information that is collected or provided by you through or in connection with your use of the Services.
How We Use Your Information
We may use information that we collect about you or that you provide to us, including Personal Information, to measure usage of the Services, to analyze the effectiveness of our Services, to conduct research, to improve and enhance functionality of the Services, to provide support for the Services and respond to requests and inquiries, to provide you with notices, such as updates or changes that we may make to the Services, and to market and advertise the Services, including through promotional e-mail messages, directly or in partnership with other parties, and by displaying our advertisements on other websites that you visit or use. We may also use this information to offer you targeted advertising in order to personalize your experience by showing you advertisements for products and services that are more likely to appeal to you (a practice known as behavioral advertising).
We may from time to time aggregate information in certain data analysis, reports, or other interpretations of trends for both internal and external purposes.
Personal Information will be retained only for as long as it serves a purpose consistent with the expectations of the reasonable user given the context of the collection. Non-Personal information may be stored indefinitely.
Disclosure of Your Information
We may disclose your Personal Information and Non-Personal Information to service providers or other third parties, such as vendors, technical agents, subcontractors and consultants, to perform certain business-related functions that help make the Services and our offerings available and functional, including, but not limited to, design services, installation services, web site hosting, data analysis and metrics services, maintenance and technical services, customer service and support, email delivery services, infrastructure services and to help us in our marketing efforts, including managing and delivering contextual and tailored advertisements.
We may also use the information we collect to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. In addition, we may disclose your Personal Information and Non-Personal Information to a buyer or other successor as part of a merger, acquisition, change of control or other similar business transfer, to government body or other third party if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, or in specific other cases with your consent.
If you apply for Membership or purchase Products through the Site, you are responsible for maintaining the confidentiality of your account, password, and for restricting access to your computer or device. You agree to accept responsibility for all activities that occur under your account and password.
We may disclose aggregated user statistics and other data with our affiliates, agents and current or prospective business partners. This aggregate information does not personally identify you.
The Services may allow you to post information to various third-party services or platforms, such as social networking services like Instagram, LinkedIn, Twitter and Facebook. You acknowledge that if you choose to use this feature, your friends, followers and subscribers on these third-party services or platforms will be able to view such activity. The use of the information by such social networking websites will be governed by their privacy policies, and we do not control their use of the shared data.
Required Disclosures of Information. Luminary will disclose your information where required to do so by law, if subject to subpoena or other legal proceeding or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms or to protect the security or integrity of our Services; and/or (c) to exercise or protect the rights, property, or personal safety of Luminary, our users or others.
Disclosures During a Change of Control. We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, and other User information related to our Services may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.
Choices About How We Collect, Use and Disclose Your Information
We strive to provide you with choices regarding our collection, use and disclosure of the information you provide to us. The mechanisms listed below aim to provide you with control over such collection, use and disclosure:
Marketing Communication. If you do not want us to send you marketing or promotional communications, you can opt-out by clicking the “unsubscribe” link in any such promotional emails, checking the relevant box located on the form on which we collect your data or emailing us at email@example.com.
Cookies. You have the option to accept or disable cookies at any time through your browser. You may refuse to accept browser cookies by activating the appropriate setting on your browser. If you choose to disable your cookies, your user experience may be limited.
Google Analytics. You can opt out of tracking by Google Analytics by using Google’s Ads Settings or going to https://tools.google.com/dlpage/gaoptout/. You may also opt out of Google marketing products, but please note that this does not opt you out of being served generic ads.
Mobile Analytics. If you are using our App, we use Mobile Device IDs, instead of cookies, to recognize you. We use the Mobile Device IDs and other mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. These Mobile Device IDs are only tracking and collecting Non-Personal Information. The software may record information such as how often you use the Services, the events that occur within the App, aggregated usage, performance data, and where the App was downloaded from.
Third-Party Advertising. If you are interested in more information about tailored advertising and your choices to prevent third parties from delivering tailored web advertisements, you may visit the following websites: Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Advertising Digital Alliance to learn more. Canadian users may also visit the Digital Advertising Alliance of Canada. For further information in other languages, visit https://www.youronlinechoices.com/.
These opt-out tools are provided by third parties. We do not control or operate these tools or the choices that advertisers and others provide through these tools. Please note that you may still receive advertisements from third parties within our Services even if you opt out of tailored advertising, but they will not be based on your activity across unrelated web sites.
Do Not Track Signals. Third parties may keep track of your browsing activities across third party websites. California Business & Professions Code Section 22575(b) provides that California residents are entitled to know we respond to “Do Not Track” browser signals. Certain web browsers enable users to activate a “Do Not Track” signal but we do not currently respond to the “Do Not Track” signal or other similar mechanisms.
US State Law Requirements
Rights Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA)
If applicable, California residents have the right to delete, correct, and know about the personal information collected and how it’s used and shared. Our users that are California residents can opt out of the sale or sharing of personal information with providers of targeted ad related services.
Residents also have the right to limit the use and disclosure of sensitive information. Sensitive information is a subset of personal information which includes government identifiers (such as social security); account log-in, credit or debit card number, or a financial account precise geolocation; contents of mail, email, and text messages; biometric information; health information including sexual orientation; racial or ethnic origin; and religious beliefs.
Rights Under the Connecticut Data Privacy Act (CTDPA)
If applicable, effective July 1, 2023, Connecticut residents acting in an individual or household context have the right to access, correct, delete, and obtain a copy of personal data in our possession that you have previously submitted via the Services. You can also opt out of the sale of your personal data, processing of personal data for the purposes of targeted advertising, and profiling that may have a legal or other significant impact.
Rights Under the Colorado Privacy Act (CPA)
If applicable, effective July 1, 2023, Colorado residents acting in an individual or household context have the right to access, correct, delete, and obtain a copy of personal data in our possession that you have previously submitted via Services. You can also opt out of the sale of your personal data, processing of personal data for the purposes of targeted advertising, and profiling that may have a legal or other significant impact.
Rights Under the Virginia Consumer Data Protection Act (VCDPA)
If applicable, Virginia residents acting in an individual or household context have the right to access, correct, delete, and obtain a copy of personal data in our possession that you have previously submitted via Services. You can also opt out of the sale of your personal data and processing of personal data for the purposes of targeted advertising.
Rights Under the Utah Consumer Privacy Act (UCPA)
If applicable, effective December 31, 2023, Utah residents acting in an individual or household context have the right to access, delete, and obtain a copy of personal data in our possession that you have previously submitted via Services. Users can also opt out of targeted advertising and the sale of personal information and can confirm whether we are processing personal information.
Third Parties; Links to Third Party Sites
Children Under the Age of 13
Our Services are intended for users who are 18 years of age and older. If you are under the age of 13, you are not permitted to submit any Personal Information to us. If you believe we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org, so we can delete this information.
You acknowledge that Luminary may establish general practices and limits concerning use of the Services, including without limitation the maximum period of time that data or other content will be retained by the Services and the maximum storage space that will be allotted on Luminary’s servers on your behalf. You agree that Luminary has no responsibility or liability for the deletion or failure to store any data or other content maintained or uploaded by the Services. You further acknowledge that Luminary reserves the right to change these general practices and limits at any time, in its sole discretion. We will endeavor to give you notice of any such change where required by applicable law.
Storage and Processing in Other Jurisdictions
Personal Information collected through the Services may be stored and processed in the United States or any other country in which Luminary or its subsidiaries, affiliates, or service providers maintain facilities. If you are located in the European Union or other jurisdictions with laws governing data collection and protection that differ from U.S. law, you acknowledge that we may transfer Personal Information to a country or jurisdiction that has different data protection laws than the data protection laws of the country in which you reside and you expressly consent to the transfer of information, including Personal Information, to the United States or any other country in which Luminary or its subsidiaries, affiliates or service providers maintain facilities.
We take reasonable steps to protect the Personal Information provided to us from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information to us via the Internet. In the event that personal information is compromised as a breach of security, Luminary will promptly notify our customers in compliance with applicable law.
We do not discriminate against any user who exercises their rights under their respective state’s privacy law.
Notice to Persons in the European Union
The General Data Protection Regulation (GDPR) provides persons within the European Union (EU) the right to access, correct, delete, restrict, and object to the processing of personal data. As covered above, we collect information you provide to us through our Services and take reasonable measures to protect this information from loss, misuse, unauthorized access, disclosure, alteration or destruction. The GDPR imposes strict requirements on organizations that process personal data of individuals within the EU, including requirements related to processing, data security, and international data transfers. Therefore, we have implemented appropriate technical and organizational measures to ensure that we meet the requirements of the GDPR.