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Meet Luminary Member, Sadio Briceno!


Luminary Member Sadio Briceno 

Tell us a bit about yourself! How did you get started with your current career path/business journey?

My expertise lies in the airline industry. I currently work for a major US airline company, which requires myself and my colleagues (over 30,000 of us!) to wear tights on a daily basis. One day my coworkers were voicing their problems with finding pairs of durable nude quality tights, and how they found themselves having to travel overseas to countries like Europe or Asia to find a suitable pair of nude pantyhose. I couldn’t believe what I was hearing! Most people do not have the luxury of traveling overseas, let alone to purchase pantyhose. And as for my coworkers who never leave the US, or who are in other countries where the pantyhose options are also lacking, they told me they just gave up on wearing hosiery all together! For them, that meant giving up on wearing skirts and dresses, all because of the inferior choices of pantyhose worldwide. And these are only my peers! There are tons of people all over the world having issues finding quality nude tights. It quickly became very obvious to me that the quality, shade range, durability, and overall selection of pantyhose in the US, and worldwide, is less than what it should be. My colleagues’ struggle, along with my very own struggle to find the perfect pair of pantyhose accessible to most, is the very basis on which my brand was born. When I heard and experienced these stories myself, of people traveling overseas to find a decent pair of pantyhose, I knew I had to create my own brand, Jambes En L’Air, for the everyday person, available for shipping to the US, along with many other countries. It was of the highest importance to me to prioritize comfort, sustainability, durability, quality, and to offer a wide spectrum of color options within my pantyhose line, so that no one feels left out. My company’s name, Jambes En L’Air, simply translated, means ‘Legs in the Air’. I know pantyhose— I was born and raised in Paris, where hosiery is a part of everyday life. I’ve been wearing pantyhose since I was a teenager, and unlike my peers, I didn’t need to specifically travel overseas for my pantyhose, as I just purchased them whenever I visited home, like how I did with my other undergarments. I also realized that people in the US have a lack of knowledge about hosiery in general, and I wanted to change that with my pantyhose line.

What behavior or personality trait do you most attribute your success to and why?

I'm a perfectionist and I pay attention to details. That's why I didn’t go the easy and cheap route to China, I went to the most famous textile district in Italy, Castle Goffredo, a small town in Northern Italy that is long renowned for producing and manufacturing quality hosiery. In the US, pantyhose are a one and done deal, they are so poorly made that they are considered disposable after one wear. I didn’t want my hosiery to be this way. Wearing anything only once isn’t good for the planet. Also, having integrity is part of my core value: When I set up this business endeavor, one of my objectives is to infuse it with my personal philosophy of treating my customers the way I want to be treated. I want people to know that I know how working hard for someone is so I care how people spend their money. I don't want my customer to spend their hard earn money on a cheap product.

What’s a mistake you made early on in your career, or in your business, and what did you learn from it?

Haha, I made many mistakes. The huge one is purchasing product inventory right after sampling the product which means that I spent all my money without anything left for marketing . I should have stayed with my MVP and market it. My manufacturer rushed me to buy inventory, I guess she knew that I was clueless. I learnt from that experience that I won't let anyone take any decision for myself and I should not trust easily. Not everyone has good intention.Now, I take my time and I surround myself with a community that can guide me like the Luminary.

What’s one professional skill you’re currently working on?

I don't know if it's a professional skill but I need to stop looking at what my competitors are doing constantly. Honestly, it's not healthy at all. For this year, I want to compete with myself not others.

How do you invite others to a seat at your table?

I use my French accent, haha. It always works.

What is one thing that you wish you learned a year ago?

Selling is not easy. When I set up my business I did everything backward. Now I'm fixing my mistake , I'm working on the customer journey that I totally skipped last year.

What impact has Luminary made in your career? eg: Community, Business Generated, Revenue, New Clients, Career Connections, Advancement Opportunities

I just won a 2022 fellowship. I'm very excited to be part of this amazing community. I'm looking forward to connecting with many entrepreneurs and I hope that the Luminary will help me become the next Sarah Blakely!


Connect with Sadio!