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Verizon Small Business Digital Ready: San Diego Summit in partnership with Luminary is headed your way!

Verizon Small Business Digital Ready is partnering with Luminary to bring the Digital Ready experience to San Diego. From panels and workshops to fireside chats and networking, incredible speakers, and experts, together, the Verizon Small Business Digital Ready: San Diego Summit in partnership with Luminary will give you a chance to develop your skills with exclusive live events.

Join us in creating new connections, engaging with the content you need and the networking opportunities you’ve been missing to grow your business!

Together, we are bringing robust workshops from subject matter experts across all areas you need to run your business - not to mention valuable time to connect with other local business owners. Check out the agenda below and register now to reserve your spot. Event attendees will also be eligible for free small business giveaways.


Register Here

Date: April 13, 2023 8:30 AM - 5:00 PM EDT
Location: 1919 San Diego Ave, San Diego, CA 92110, USA


Here's what you can expect:

8:30 AM - 9:15 AM

Registration and Light Breakfast

9:20 AM - 9:30 AM

Welcome and Kickoff

9:30 AM - 10:15 AM

Fireside Chat with Koko Hayashi, Founder and CEO of Mirai Clinical, Liz Kennedy, Founder and CEO of Beauty Magnet,
moderated by Cate Luzio, Founder and CEO of Luminary

10:15 AM - 11:15 AM

The Power of the Digital Ready Platform with Pam Covarrubias, Business Coach, Speaker, Podcaster and Founder of Spread Ideas Move PeopleAnayo Nworjih, Founder of Cook Casa, and Blanca Houston, Founder of Monica's Salon

11:15 AM - 12:15 PM

Business Plan Boot Camp with Cate Luzio, Founder and CEO of Luminary

For all of the popularity of pitch decks, business plans still serve an important function for entrepreneurs who are building a business. Join Luminary's Founder, Cate Luzio as she covers the essential elements founders should include in a business plan, and why they matter.

12:15 PM - 1:00 PM

Lunch & Networking + Office Hours

1:00 PM - 2:00 PM

Know Your Numbers and The Power of Capital with Peter Jackson, Senior Business Consultants of Chase for Business

Let's discuss the power of capital, how to access it, what are your options in the market, how you can navigate cash flow to maximize business success, and how to leverage capital to fuel the growth of your business.  

2:00 PM - 3:15 PM

Digital Marketing 101 with Maribel Lara, SVP at The Sasha Group of Vayner Media

With the way consumer behavior is heading, marketing seems to be where every business should be investing their time. During this session, learn not just the in's and out's of digital marketing through social media, but what it means to get inside your consumer's head and think from a customer's perspective. 

3:15 PM - 3:45 PM

Current State of Small Business Owners with Luminary

3:45 PM - 4:30 PM

Building While Flying with BeNeca Ward-Griffin Founder of Moments of Focus LL, Rodnia Attiq, Co-owner of El Borrego Restaurant, and Michelle Penczak, CEO of Squared Away, moderated by Cate Luzio, Founder and CEO of Luminary

How do you build your empire, create space for others and leave a legacy you feel proud of? This panel will be an open conversation with seasoned and budding entrepreneurs shedding light on the true importance of community, perseverance and the resources small businesses can leverage as we each build our own empires - while also running our own empires.

4:30 PM - 4:40 PM

Closing Remarks

Register Here


Verizon Small Business Digital Ready is a free learning program developed by small business to help small businesses grow and build their skills to succeed in the digital economy. Filled with courses, events, coaching sessions, and grant opportunities, it’s an easy way to advance your business, learn new skills, and meet other like-minded entrepreneurs. For more information, visit verizon.com/digitalready.

Luminary is a gender inclusive, global membership-based professional education and networking platform created to uplift, upskill, and propel women and our male allies forward through all phases of their professional journey. Our goal is to provide our community with access to tools, resources, and connections to help build, grow, and move businesses and careers forward.

 Join us in creating new connections, engaging with the content you need and the networking opportunities you’ve been missing to grow your business!

This is an in-person only event. 

Meet The Speakers

Blanca Houston

Founder of Monica's Salon

Blanca Houston

Founder of Monica's Salon

Blanca Estela Houston is originally from Sonora, Mexico and has lived in the United States for over 11 years. She is a single mother with 4 sons. Blanca has 17 years of cosmetology experience and opened her own beauty salon 6 years ago named Monica’s Salon. Blanca started her business because she wanted to grow, get ahead, keep her son’s close and be able to provide for them.

Peter Jackson

Senior Business Consultant of Chase for Business

Liz Kennedy

Founder and CEO of Beauty Magnet

Liz Kennedy

Founder and CEO of Beauty Magnet

As an entrepreneur, aesthetician, and on-air expert, Liz Kennedy has spent the last decade empowering both her clients and her fans around the world to build their confidence and self-esteem by putting their best face forward. She patented and trademarked the 5-in-1 multi use skincare tool that’s magnetized at the base called, Beauty Magnet. Her career started as a TV Host/ Aesthetician in the beauty space prior to starting her company. As her career evolved, she started to realize what women's concerns were not only physically, but mentally. 

During the pandemic, Kennedy did her first raise of 1M and is now doing her second raise of 2M. She is currently focused on developing not just more easy to use magnetic tools and skincare but a podcast that is about being magnetic and how to live a magnetic life. Working with doctors and psychologists to take the "woo woo" out of spirituality, while bringing digestible sound bites to help rewire your brain with a five to ten minute format to listen to while you do your beauty routine.

Previously Liz was the face of Cindy Crawford'sMeaningful Beauty skincare line for QVC and was also a host/producer of a makeover segment on the Steve Harvey Show. You may have also seen her on New York Live & CBS New York, Chicago's Windy City & the Jam, or Amazon.com, to name just a few. She has been an on-camera skincare expert for several brands including L'Oreal and Lancome.

Cate Luzio

Founder and CEO of Luminary

Cate Luzio

Founder and CEO of Luminary

Leader. Advocate. Builder.

Cate Luzio spent two decades in financial services leading global multibillion-dollar businesses. During this time, she also led many of the institutions’ women’s networks and saw the disproportionate number of men to women and women of color in the senior ranks. She recognized the problem was a lack of investment and development of talent in the female pipeline, rather than a lack of talent itself.

This observation sparked a new direction for Luzio’s own trajectory. In a sharp career pivot, she wrote a business plan and set out on a new mission to help women see a path toward advancement by arming them with the tools, resources, and community to propel them to the top -- regardless of their professional journey.

In 2018, she launched and self-funded Luminary, a membership-based career and personal growth platform and collaboration hub created to address the systemic challenges impacting women across all industries and sectors. Luminary is the ultimate career advocate, uplifting and upscaling women through all phases of their professional journey -- in the workforce, entrepreneurship, and in transition - - by providing a vast eco-system of expert-led thought leadership programs, as well as in-person and virtual workshops and events. Members are comprised of a multigenerational and intersectional community of intrapreneurs, entrepreneurs, corporations, and organizations including UBS, WW, JPMorgan Chase, Unilever, Verizon, Goldman Sachs, Mastercard, and Heidrick & Struggles.

Prior to Luminary, Cate was Global Head of Multinational Corporate Banking for HSBC, managing more than 2,000 employees worldwide and prior to that, she served as Head of Multinational Corporate Banking at J.P. Morgan EMEA based in London. She spent her early years in Latin America with Bank of America across both consumer and wholesale banking. She started her career working in tech in China. Cate was named to American Banker's ‘Most Powerful Women in Banking' list multiple years in a row, is a three-time Financial Times Global Diversity Champion, and a two-time Yahoo Finance Diversity Hero. She remains committed to leveraging her extensive corporate experience to support and encourage women and push for gender equality and pay parity in the workplace.

Michelle Penczak

CEO of Squared Away

Michelle Penczak

CEO of Squared Away

Named Marine Corps Base Kaneohe Bay Military Spouse of the Year 2019 and MCAS Miramar Military Spouse of the Year 2021, Michelle is a virtual assistant by trade and a military spouse by love. Her husband Sean is an MV-22 pilot in the Marine Corps. Through multiple relocations and deployments, Michelle built a vibrant, thriving independent virtual assistant business that became the foundation for Squared Away. Squared Away is a team of 400+ remote executive assistants that is composed almost entirely of military spouses. Her own experience as a military spouse gives her unique insight into the multitude of challenges facing other military spouses who want to have a career of their own. Currently based out of San Diego, California, this is Michelle's 5th duty station in her 10 years of marriage. In her spare time, she is also living life dangerously as a boy mom to Sawyer, 7, and Jameson, 3.